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“All You Need is Kill” Adaptation Rebranded for Home Video Release

Say “goodbye” to Edge of Tomorrow, the Doug Liman-directed adaptation of Hiroshi Sakurazaka’s military sci-fi light novel All You Need Is Kill. Say “hello” to Live Die Repeat, as the Tom Cruise vehicle’s catch phrase has been promoted for packaging on the October 7th DVD and Blu-ray release.

Versus promotions for the movie’s under-performing theatrical release, which earned $364 million worldwide, and just $99 million in the U.S.

From the light novel’s English publisher…

Remember all those #EdgeofTomorrow tweets we made? Uh…just pretend we were talking about #LiveDieRepeat pic.twitter.com/Nmgdop15Xq

— Haikasoru (@Haikasoru) August 15, 2014

You know what would have been a good title for that movie? All You Need Is KIIIIIIIILLLLLLL!!!!!! People love exclamation points.

— Haikasoru (@Haikasoru) August 15, 2014

I ain’t changin’ the book title again.

— Haikasoru (@Haikasoru) August 15, 2014

via Variety

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Scott Green is editor and reporter for anime and manga at geek entertainment site Ain’t It Cool News. Follow him on Twitter at @aicnanime.